We start by getting to know both you and your audience. We ask questions. We identify your challenges, opportunities and goals. We drink a lot of coffee and take a lot of notes. And most importantly, we listen. We listen to the opinions and perceptions of who you are, from the people in your company and from your customers in the marketplace. Because your customers don’t just buy your product, they build your brand.

Upon setting the tone, we begin to distill everything we’ve learned about your brand, your market and your needs into a brand positioning statement, which is a deceptively boring name for what essentially fuels the entire creative process and forms the heart of the strategic plan. The positioning statement and strategic plan combine to tell us who you are and how we’re going to tell your story.

This is the stage where the creative team takes all that research and strategy and tosses it into the brainstorm. We write. We sketch. We argue. We drink more coffee. We make big piles of crumpled paper (which we of course recycle). What we end up with are targeted, effective ideas designed to have maximum impact on your market. What we end up with is your voice.

Now we get to work making sure your voice gets heard. The concept is adapted to whatever media the strategy might dictate, and our media buyers figure out how to get you maximum exposure. We work hard to engage the consumer on as many fronts as possible, so your voice doesn’t get lost in the crowd.

Each of our strategic plans includes specific criteria and procedures for evaluating a campaign’s effectiveness. After all that effort on behalf of your brand it’s important to take a step back and ask, “so did it work?” That way, when all is said and done, more is done than said.