Client
Anderson Hardwood Floors manufactures some of the finest wood flooring available today. But facing an increasingly competitive market, they asked KMT to help them better reach their audience and increase market share.
Our research indicated that the buying decision regarding hardwood flooring is typically driven by women ages 35-55, a demographic KMT has had great success reaching. This discovery led to the development of a series of consumer catalogs designed to be reminiscent of interior design magazines. The creative copy writing and photography in the pieces, shown here and on the following page, was carefully crafted to appeal strongly to the female target group. This creative approach was embraced by the audience, and successfully positioned Anderson as a design-savvy decorating partner.
Our research indicated that the buying decision regarding hardwood flooring is typically driven by women ages 35-55, a demographic KMT has had great success reaching. This discovery led to the development of a series of consumer catalogs designed to be reminiscent of interior design magazines. The creative copy writing and photography in the pieces, shown here and on the following page, was carefully crafted to appeal strongly to the female target group. This creative approach was embraced by the audience, and successfully positioned Anderson as a design-savvy decorating partner.
© 2009 KMT Creative Group
