Client
AquaShield™ Inc., manufacturer of storm water treatment systems, needed a compelling way to get the word out about a special event at their new facility featuring their latest rainwater harvesting technology.
KMT developed two invitations, one for VIPs, community leaders and the media, the other for current and potential customers. Educating and engaging the audience was key to our strategy, and both invitations contain facts and figures about water waste, conservation and cost to highlight the importance of the new AquaShield technology.
The smaller of the two invitations went to current and targeted customers and used a clever sliding insert to communicate two sets of facts about a single set of statistics. Initially each number is the basis of a negative statement regarding water usage and waste, but when extended, the sliding panel reveals each number as part of a positive statistic relative to conservation and efficiency. The intriguing design and powerful statistics engaged the audience and positioned AquaShield as a company that turns negatives into positives.
KMT developed two invitations, one for VIPs, community leaders and the media, the other for current and potential customers. Educating and engaging the audience was key to our strategy, and both invitations contain facts and figures about water waste, conservation and cost to highlight the importance of the new AquaShield technology.
The smaller of the two invitations went to current and targeted customers and used a clever sliding insert to communicate two sets of facts about a single set of statistics. Initially each number is the basis of a negative statement regarding water usage and waste, but when extended, the sliding panel reveals each number as part of a positive statistic relative to conservation and efficiency. The intriguing design and powerful statistics engaged the audience and positioned AquaShield as a company that turns negatives into positives.
© 2009 KMT Creative Group
