KMT Creative Group

Through our research, and a consideration of new opportunities presented with the relocation, it seemed wise to develop a foundation from which to build. With this logo, we are proposing a representative foundation. As this creation fell outside of our original scope of the project, it was imperative that we work fast to develop a solution. Aspects of the city’s history and geography were first explored and subsequently discounted in favor of a more abstract graphic solution – One shape which, when repeated and overlayed, created an initial “V”. The application of overlapping, transparent layers of color is intended to represent the convergence of the many cultures and nationalities of all who visit our city. The mark is intended to represent a destination that is exciting, vibrant, rich, warm, and inclusive.