Client
How do you affect social change with a advertising-saavy teen audience? With a compelling message and a highly-strategic media plan. Research revealed that teens are actually pretty predictable. They surf the web, listen to the radio (not just their iPods), watch MTV and go to the movies...alot. So, we created a campaign that looked cool, talked about things they care about and showed up in all the places they were.
We incorporated the very questions we heard teens asking in our conversations with them, into the message. That generated interest, drove them to the web and got them talking. Once on the web, teens participate through live chats, videos, Q & A and blogs. The campaign has been a huge success based on the level of interaction on the new website.
We incorporated the very questions we heard teens asking in our conversations with them, into the message. That generated interest, drove them to the web and got them talking. Once on the web, teens participate through live chats, videos, Q & A and blogs. The campaign has been a huge success based on the level of interaction on the new website.
© 2009 KMT Creative Group
