Client
Frogg Toggs® began as a supplier of inexpensive, lightweight rainwear solely to the fishing industry, and as such had limited brand awareness. With ambitious new leadership and the help of KMT, they’ve repositioned and expanded their brand to target a wide range of activities and lifestyles, evolving from a cheap alternative to the high-tech, lightweight, breathable rainwear of choice. The brand has experienced strong double-digit revenue growth, and continues to perform strongly.
The Frogg Toggs outerwear catalog shown here goes primarily to buyers for large apparel and sporting goods chains, but is occasionally kept on hand for consumer use in a retail environment. To effectively appeal to both groups, the catalog combines action-oriented lifestyle photography with comprehensive features and benefits information for the complete line of outerwear products.
The Frogg Toggs outerwear catalog shown here goes primarily to buyers for large apparel and sporting goods chains, but is occasionally kept on hand for consumer use in a retail environment. To effectively appeal to both groups, the catalog combines action-oriented lifestyle photography with comprehensive features and benefits information for the complete line of outerwear products.
© 2009 KMT Creative Group
