Client
Hard Core Decoys® manufactures extremely realistic high-quality bird hunting decoys, but the perception of their brand in the marketplace didn’t reflect the quality and price point of the products. They enlisted the help of KMT to move the perception of the brand up-market and help them target those hunters who want only the very best decoys available. KMT completely overhauled the company’s brand with a consumer print ad campaign and a versatile new packaging system for their many products.
Our experience in the outdoor market led us create a new look for the Hard Core brand that better communicated the high-end nature of their decoys. The elegant consumer ad campaign featured beautiful studio photography, coupled with clever headlines and copy which underscored the amazing realism of the products. These ads were placed in select waterfowl magazines, and had an immediate effect on brand perception.
Our experience in the outdoor market led us create a new look for the Hard Core brand that better communicated the high-end nature of their decoys. The elegant consumer ad campaign featured beautiful studio photography, coupled with clever headlines and copy which underscored the amazing realism of the products. These ads were placed in select waterfowl magazines, and had an immediate effect on brand perception.
© 2009 KMT Creative Group
