Client
Memorial Health Care System is one of the top providers of health care services in the Tennessee Valley. They asked us to create a campaign to raise consumer awareness of their orthopedic services, focusing on specific demographic groups as defined by particular orthopedic problems (knees, wrists, sports injuries, etc.).
The result was the ‘Get Your Life Back’ campaign, which included print, direct mail, outdoor and radio, and challenged potential patients to let Memorial relieve the pain that keeps them from fully enjoying life. The print ads shown here and on the following two pages each focus on a different activity that might be hampered by injury or chronic pain. We worked closely with area magazines and newspapers to place these unique ads in spots which allowed the publication to wrap adjacent text around the protruding design element.
The result was the ‘Get Your Life Back’ campaign, which included print, direct mail, outdoor and radio, and challenged potential patients to let Memorial relieve the pain that keeps them from fully enjoying life. The print ads shown here and on the following two pages each focus on a different activity that might be hampered by injury or chronic pain. We worked closely with area magazines and newspapers to place these unique ads in spots which allowed the publication to wrap adjacent text around the protruding design element.
© 2009 KMT Creative Group
