Client
The North American Laminate Flooring Association (NALFA) is a trade organization which sets and upholds performance standards for the laminate flooring industry. In an effort to increase awareness of the organization and its role in the laminate industry NALFA asked KMT to assist them in their marketing efforts.
To enhance perception of NALFA within the flooring industry, KMT’s strategic plan included an annual award (the “Lammy”) which recognizes excellence within the industry. We designed the award itself, shown here with VIP invitations to the ceremony, which is held in Las Vegas each year. Since its inception in 2007, the Lammy has quickly become a prestigious and sought-after laminate industry award, and the event is heavily covered by all the industry trade publications.
To enhance perception of NALFA within the flooring industry, KMT’s strategic plan included an annual award (the “Lammy”) which recognizes excellence within the industry. We designed the award itself, shown here with VIP invitations to the ceremony, which is held in Las Vegas each year. Since its inception in 2007, the Lammy has quickly become a prestigious and sought-after laminate industry award, and the event is heavily covered by all the industry trade publications.
© 2009 KMT Creative Group
