Client
SMP provides point-of-purchase merchandising solutions, as well as metal manufacturing. KMT built a versatile brand architecture that positions each division to reach a specific audience while maintaining a strong corporate brand image.
After interviewing SMP stakeholders and conducting telephone surveys of branding decision makers at Fortune 1,000 CPG companies, KMT developed a branding plan including trade advertising, corporate collateral and two new websites, all centered around a fresh new SMP brand architecture and visual language. The new core SMP brand identity shown here forms the backbone of the branding plan, and this versatile design has been applied to the three internal SMP business groups.
After interviewing SMP stakeholders and conducting telephone surveys of branding decision makers at Fortune 1,000 CPG companies, KMT developed a branding plan including trade advertising, corporate collateral and two new websites, all centered around a fresh new SMP brand architecture and visual language. The new core SMP brand identity shown here forms the backbone of the branding plan, and this versatile design has been applied to the three internal SMP business groups.
© 2009 KMT Creative Group
