Client
For the 10 years prior to working with KMT, Templeton Hospitality Carpet’s brand awareness, image and market share were in decline. Our research showed that the hospitality design community appreciated the quality of Templeton’s products, but didn’t think of the company as particularly fashionable or innovative. So our efforts were focused on re-branding Templeton as the fashion-forward design innovator of hospitality carpet, thereby increasing top-of-mind awareness among targeted designers.
Beginning with a new identity, shown here, KMT used trade publication advertising and an exciting new trade show space to raise Templeton’s standing in the design community. This focus on designers paid off. In the 2007 commercial market study held by Floor Focus magazine, Templeton’s ranking shot up to 14th in specified commercial carpet leader and 14th in total commercial carpet sales. Templeton has also been noted in the top five manufacturers within the hospitality market. They’ve also shown a 15% sales increase in the 18 months following the new marketing campaign.
Beginning with a new identity, shown here, KMT used trade publication advertising and an exciting new trade show space to raise Templeton’s standing in the design community. This focus on designers paid off. In the 2007 commercial market study held by Floor Focus magazine, Templeton’s ranking shot up to 14th in specified commercial carpet leader and 14th in total commercial carpet sales. Templeton has also been noted in the top five manufacturers within the hospitality market. They’ve also shown a 15% sales increase in the 18 months following the new marketing campaign.
© 2009 KMT Creative Group
