Client
Tink’s is the top producer of scented hunting lures in the world. As a well-established outdoor company, Tink’s had excellent name recognition but the brand had become stale and less desirable among younger, up-and-coming hunting consumers. After making the commitment to rejuvenate the brand through aggressive marketing and new product development, they asked KMT to find ways to further grow market share and enhance brand perception among their target audience. With a combination of market research and focus groups, we were able to craft a strategy designed specifically to capture the attention of a younger demographic. This strategy includes consumer magazine ads, revised product packaging, an annual product catalog and a new focus on internet marketing using a new website, online advertising and social media.
The consumer ads shown here and on the following page focus on the performance of Tink’s products and the advantage that performance brings to hunters in the field. At its core, the Tink’s brand sells an experience, and the advertising is designed to make the audience want that experience for themselves.
The consumer ads shown here and on the following page focus on the performance of Tink’s products and the advantage that performance brings to hunters in the field. At its core, the Tink’s brand sells an experience, and the advertising is designed to make the audience want that experience for themselves.
© 2009 KMT Creative Group
